The online BBA in advertising and marketing is one of the most popular degrees. This 3-year degree program is unique, teaching you a lot about managing businesses’ advertising and marketing efforts. You can choose to work as a professional among the many lucrative job opportunities available, or you can also pursue a higher degree with similar specialisations. For individuals who are interested in marketing, this is an ideal course. 

Suppose you are also willing to pursue an online BBA in advertisement and marketing. In that case, you might be wondering what the eligibility criteria are, what subjects are taught, what is the admission procedure, and what are the job prospects when pursuing this degree. Then, read on to find the most important details about online BBA in advertisement and marketing.

Key Features of Online BBA in Advertisement and Marketing

• The online BBA in advertising and marketing is completed in 3 years or 6 semesters. 
• Even working professionals can pursue this degree.
• The job opportunities after studying this specialisation are diverse as well as generously-paying.
• You will learn many different skills and concepts during your coursework from different domains like finance, management, strategising, economics, marketing, advertisements, etc. 
• You can study as per your convenience using the online platform. 

Subjects/Syllabus

Here’s a look at the semester-wise syllabus of all six semesters so that you get an understanding of what you will study in online BBA in advertisement and marketing:

Application Criteria

Each course comes with its unique set of requirements that applicants must keep in mind to avoid hassles and disappointment in the future. Are you confused about whether you are eligible to pursue an online BBA degree in advertisement and marketing? Worry not. The eligibility criteria for this program are not too stringent. Let’s help you understand these:

• In order to pursue this degree, you should have completed your 10+2 education from a recognised board like CBSE, ICSE, or state boards. 
• If you are a working professional, you will require the same qualification as stated in the above pointer. 
• You must have scored the minimum required percentage during your schooling years. 

Course Duration

The online BBA degree in advertising and marketing will require 3 years to conclude. The syllabus of your course will be segregated into 6 semesters. Some universities may demand a longer tenure than this, but given this is an online program, it is convenient to complete. 

Admission Process

The admission process for the online BBA program in advertisement and marketing is very simple. Hence, you need not worry about the application. All you need to do is ensure that you match the eligibility criteria. 

Here’s a stepwise look at the procedure:

• Choose the best university for pursuing the online BBA degree in your choice of specialisation.
• Visit the website of your chosen university, ensuring that it is the official one. 
• Look for the registration link and click on it. You will see an application form that you need to fill out with utmost accuracy. 
• Once you have filled in the necessary details, you will be directed to the page where you are supposed to upload all your documents. 
• You may need to pay a certain amount as a registration or application fee. 
• Once your application is accepted, you can go ahead and pay the academic fee, usually for the first semester. 
• As you tick all the above steps correctly, you will receive your student roll number and identity card. 

Fee Details

You have to pay an average of INR 13,000 per semester to pursue this prestigious degree from a good university. Of course, this cost will change from college to college. Hence, you need to research and inquire thoroughly. 

Specialisations 

There are various other interesting specialisations available in which you can pursue your online BBA degree. We have listed the most popular ones below:

• Strategy and Leadership
• Banking and Finance
• Operations
• International Finance
• Logistics
• Family Business Management
• Advertising and Branding
• Digital Marketing
• It And Systems Management
• Aviation
• Retail and Sales Management
• International Marketing
• Travel and Tourism Management
• Data Science and Analytics
• Business Analytics
• Engineering and Project Management
• Financial Markets
• Advertising and Marketing
• Finance
• HRM
• Marketing

Career Opportunities

Students can avail of a large number of career opportunities after completing their online BBA degree program with advertising and marketing as their specialisation. The best part about this sector is the diversity of job roles available, numerous chances for career growth, as well as handsome pay scales. 

Following are some of the most popular career prospects available after online BBA in advertising and marketing:

• Marketing Executive: A marketing executive has profound knowledge of the products and services of a company as well as the industry in which the company is working. As a result, they are successfully able to overlook the marketing efforts that a company puts in for these products and services. Their average yearly salary is around 3 lakhs. 
• Advertising Executive: A professional who has various responsibilities centred around the advertising campaigns of a company is known as an advertising executive. They also keep an eye on the revenue generated from these campaigns. Usually, an advertising executive makes about 3 lakhs per year.
• Sales Executive: The main goal of a sales executive is to ensure that the company is earning well and running in profit. They earn about 9 lakhs per year.
• Marketing Strategist: If a company needs someone who works on the creation and implementation of marketing strategies, they hire a marketing strategist. A good company may pay an average of 7.5 lakhs per annum.
• Market Research Analyst: These study the market and analyse the preferences of customers as well as the various trends in the business industry. This way, they are able to significantly help their company in their crucial decision-making processes. They are usually paid somewhere between 1.5 to 7.5 lakhs per annum.
• Public Relations Specialist: Everything related to the connection between a company and the public, including its corporate image, is taken care of by a PR specialist. PR specialists typically have an average annual income of 5.8 lakhs. 

Other Modes of Courses After Online BBA in Advertisement and Marketing

After pursuing an online BBA degree in advertisement and marketing, you can take up the following higher-study courses:

• Masters in Advertising: You will gain a deeper understanding of various concepts and strategies involved in advertising. You will also learn about brand-building!
• Digital Marketing Certification Course: Digital marketing is a very popular domain and hence demands that you have an excellent skill set. You can achieve this through the digital marketing certification course. 
• Entrepreneurship Development Program: This specialised program will give you the necessary skills required to open your own startup and teach you what it takes to be successful as a business owner. 
• Masters Of Business Administration (MBA): MBA is another very popular degree that you can enrol for after completing an online BBA in advertisement and marketing. This program offers many specialisations and deeper insights into the topics that you learned during your BBA. 
• MA in Strategic and Digital Advertising: You will learn more about the various data-driven practices of marketing, critical thinking, strategising, as well as digital creativity. 

Top Hiring Firms

Listed below are some of the best hiring firms for graduates of online BBA in advertisement and marketing:

• Amazon 
• Cognizant Technology Solutions 
• Marico
• Flipkart
• ITC
• Deloitte
• KPMG International Limited

Top Universities 

Currently, our country has only one college for pursuing this degree - Chandigarh University, India. It is an excellent university with the most premium facilities, making studying convenient for students. You can visit the university’s online admission portal to apply for this study program. 

Conclusion

Advertisement and marketing is an industry that has helped numerous others to bring in more leads that eventually turn into customers. And if you are willing to contribute to helping people promote themselves in the right manner and manage the way they present themselves on various platforms, you can take up an online BBA degree in advertisement and marketing.