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Apply For Online MBA In Advertising and Branding (Dual)

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No. Of Universities
0
Course Duration
2 Years
Eligibility
Bachelor Degree
Learning Mode
Online
EMI Facility
Yes

About of Online MBA in Advertising and Branding (Dual)

Online MBA in advertising and branding has emerged as one of the most popular degrees. This dual degree brings with it many opportunities to learn the various aspects of advertising and branding. Added to this is the range of lucrative job prospects available across various industries. What sets this degree program apart from the others is that you get to learn two specialisations in the tenure of one. 

Are you also interested in pursuing an online MBA degree in advertising and branding? Then, there are many things about this degree that you should know - from eligibility criteria to syllabus and career opportunities to fees. In this section, we will discuss all this and much more and ensure that you get the necessary information about the online MBA program in advertising and branding. 

Key Highlights in Advertising and Branding (Dual)

  • This degree program is known to last for 2 years, covering a total of 4 semesters. 
  • You will learn different subjects related to advertising and branding, along with managerial topics, accounting, operations, and a lot more.
  • On average, you will have to pay a total fee of around INR 2 lakhs for this degree. Of course, this will vary from college to college.
  • The eligibility criteria are pretty simple, requiring you to complete a bachelors-level degree with a relevant specialisation with acceptable scores. 
  • This is a UGC-approved program and holds the same significance as a regular degree, so you will get a good range of lucrative job opportunities after pursuing an online MBA in advertising and branding. 

Eligibility in Advertising and Branding (Dual)

Students have to follow various requirements to apply for courses and obtain admission. Here are some of the eligibility criteria listed: 

  • Students must have a bachelor's degree in any field from a recognized university. 
  • Students must have at least 50% scores in bachelors. 

Fees in Advertising and Branding (Dual)

The fees for an online MBA in Advertising and Branding Management in India typically range between Rs. 50,000 to Rs. 3,00,000 for the entire program, depending on the university and its offerings. Here's a breakdown:

  • Affordable Universities: ₹60,000 – ₹1,00,000 (e.g., government or open universities)
  • Mid-range Universities: ₹1,00,000 – ₹1,75,000 (private universities with UGC approval)
  • Premium/Top Universities: ₹1,75,000 – ₹2,50,000+ (universities with NAAC A+ or top NIRF rankings)

Many universities also offer EMI options, scholarships, and student credit card facilities

Curriculum in Advertising and Branding (Dual)

Semester 1

Semester 2

  • Principles of Economics and Markets
  • Managerial Effectiveness and Ethics
  • Accounting and Finance
  • Organisational Behaviour and HRM
  • Quantitative Techniques and Analytics
  • Marketing Management and Research
  • Branding Fundamentals
  • Building Brand Identity
  • Designing Branding Elements
  • Business Environment and Strategy

Semester 3

Semester 4 

  • Operations Management
  • Creating Effective Advertisements
  • Offline Advertising
  • Online Advertising
  • Open Elective Course
  • Effective Copywriting
  • Managing Brand Reputation
  • Luxury Branding
  • Cross-functional Elective Course
  • Master Thesis or Project

Best Colleges in Advertising and Branding (Dual)

 and Branding Management

Private Universities Offering Online MBA

NIRF Ranking 2024 

Lovely Professional University

27

Gla University Online Education

NA

University Of Petroleum And Energy Studies

79

Shoolini University Online Education

80

Amity University Online Education 

32

Jain  University Online Education 

65

Chandigarh University Online Education

20

Manipal Online University

64

Vivekananda Global University

50

NMIMS University Online Education

84

Placement in Advertising and Branding (Dual)

The placement opportunities for an Online MBA in Advertising and Branding Management are promising, especially for professionals aiming to enter or advance in the creative and marketing industries. Graduates often secure roles such as Brand Manager, Advertising Executive, Marketing Strategist, and Digital Campaign Manager. Many online programs partner with top advertising agencies, FMCG companies, and digital marketing firms to provide internships, live projects, and job placement assistance. Skills in brand storytelling, market research, and campaign planning are highly valued by employers. While networking may be more self-driven compared to on-campus programs, dedicated placement cells and virtual job fairs help connect graduates with recruiters.

Top Hiring Firms 

Following are the top hiring firms for those who have pursued an MBA online in advertising and branding: 

  • Accenture 
  • Ernst & Young
  • Capgemini
  • Goldman Sachs
  • Microsoft
  • ITC
  • Flipkart
  • McKinsey & Company 

Career Opportunity in Advertising and Branding (Dual)

MBA degrees are known to bring with them the most amazing and high-paying jobs, which is why students across the globe are willing to pursue this degree. Moreover, advertising and branding specialisation is an in-demand field because the skills learnt can be applied across various domains. 

Following are the job roles available after pursuing this degree:

  • Brand Manager: A brand manager is in charge of creating strategies that will decide how the audience perceives a brand. They do this with the help of research on customers and trends. The average salary of a brand manager is INR 12,00,000 (annually). 
  • Advertising Manager: The job of an advertising manager includes the development of creative ad campaigns for brands. They work with the staff members to ensure that the advertising activities are carried out successfully. Usually, they make around INR 2 to 20 lakhs per year, depending on the company they are working for.
  • Digital Marketing Manager: With an average annual salary of INR 6.6 lakhs, these professionals work for the development, implementation, and monitoring of digital marketing campaigns of a company. Their primary goals include increasing brand awareness, driving leads, and, hence, increasing sales. 
  • Media Strategist: Media strategists make effective plans to ensure that a brand or product of a company is advertised properly with the help of media. They can work as freelancers or become a part of an advertising or marketing agency. Those with a mid-range experience can earn around INR 6 to 7 lakhs in this field. Of course, as your experience and skills will increase, you will enjoy higher pay and better opportunities.
  • Public Relations Manager: These are responsible for analysing and planning press releases by a company along with the sponsorships of various corporate events. Their primary goal is to improve the image of the company or individual they are working for in the eyes of the public. A public relations manager has an average salary of INR 7 lakhs per year.
  • Business Development Manager: The professional who is in charge of ensuring the business growth of a company is known as a business development manager. Their job role includes attracting new clients and finding market opportunities to ensure that their client thrives in their specific industry. A business development manager has negotiation, networking, research, and interpersonal skills and earns around INR  2.5 to 16 lakhs per year.

Channel Head: A channel head or manager overlooks the sales and contracts of a company and also ensures that client relations are maintained. Their average salary is about INR 15 lakhs per annum. 

Salary in Advertising and Branding (Dual)

Job Roles

Average Fees

Brand Manager

14 LPA

Advertising Manager

12 LPA 

Digital Marketing Manager

14 LPA

Public Relations Manager

12 LPA

Channel Head

15 LPA

 

Conclusion

During your online MBA dual degree in advertising and branding, you will learn the principles related to management and marketing. The subjects range from organisational behaviour to branding fundamentals and offline advertising to effective copywriting. You will learn all this and much more for a duration of 2 years or 4 semesters, and at the end of your final semester, you will have to submit a project or thesis as a part of your curriculum. This plays a crucial role in enhancing your skill set and thus prepares you for a future full of possibilities. 

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