One of the most favoured undergraduate degrees that offer a strong foundation for students looking to start a career in management is the online BBA in Marketing. 

This three-year online BBA program introduces you to the unique requirements of a business while preparing you for entry-level positions in your chosen elective areas. Students will gain an extensive understanding of modern business developments and technological advances as well as a detailed comprehension of how companies operate.

To give students a well-detailed insight into the world of online BBA in Marketing, we have compiled every information so that students can understand the course and its viability in the industry and then make an educated decision.

Key Features of Online BBA in Marketing:

• Exposure to subjects like social media marketing, integrated marketing communications, marketing analytics, etc.
• Focus on a variety of cutting-edge marketing tactics and strategies
• Develop skills in sales, analytics, and strategic planning.
• Analyse real-world problems and offer answers as part of a project.

Subjects/Syllabus:

Here is a comprehensive list of subjects offered in the Online BBA in Marketing course -

The research project in the sixth semester is allocated to students in the fifth semester itself. You will have to pick a project, research it, create a presentation as well, and write a paper on it sometimes. This will help you put whatever skills you have learned to use and get feedback from experts and professors.

Application Criteria

As mentioned earlier, there are no strict criteria. You need to have passed 10+2 with around 40% and have the following documents, depending on your needs - 

• 10th (SSC) Statement of Marks
• 12th (HSC) Statement of Marks
• Photo ID Proof 
• Aadhaar Card
• Your passport-size photograph
• Self Declaration on Rs. 100 stamp paper
• Marriage certificate/gazette for name change
• Name change affidavit

Course Duration

The duration of an Online BBA in Marketing course is 3 years, just like any other regular degree. It is divided into six semesters and has exams at the end of each semester. 

Admission Process for Online BBA Marketing 

The admission process for an online BBA Marketing degree is fairly easy. 

• Check the application deadlines on the college websites.
• Fill out your application and also attach the required documents properly. We have mentioned a list in the above section that you can refer to.
• Pay the application fee and submit the form duly.
• Once your application is screened, you will get an email with details about the course, study material, etc. 

Fee Details 

The fee of an Online BBA in Marketing is not more than 30,000 INR per semester. There are multiple payment plans available in colleges, and you can apply for student loans as well. 

Specialisations 

While there is online BBA in Marketing, there are various other specialisations such as - 

Career Opportunities 

Here are some career prospects that open up for students once they finish their Online BBA in Marketing.

Go for an MBA 

After successfully finishing a BBA, choosing to pursue an MBA, commonly known as a Master of Business Administration, becomes an excellent option for getting more education. Pursuing an MBA seems to be a compelling decision for those inclined towards higher education after a BBA, given the wide range of BBA employment prospects. Getting an MBA is a wise choice if the goal is to manage a family business or launch a business enterprise, especially given the program's relatively short two-year duration. The MBA program enables you to improve your abilities for leadership roles in a variety of industries, including banking, finance, sales, and more. 

Data Scientist 

It's commonly believed that those with technical experience are the only ones who should seek a career in data science, but this is untrue. Students with an online BBA in Marketing or a background in business can both follow this career route and thrive, making a significant contribution to their chosen fields. This path stands out as one of the most promising post-BBA profession choices, enabling individuals to contribute in their respective fields significantly. 
Studying mobile technologies, software systems, and computer applications and the skill of storing, gathering, and analysing data for future applications are all part of data scientist learning. Combined with your Marketing degree, you can prove to be a valuable aid to the company. 

Opt for Digital Marketing 

Choosing a career in digital marketing is one of the most feasible options lately. It has the potential to promote business growth online. A digital marketer is employed extensively because of their remarkable efficiency in providing efficient marketing solutions. Enrolling in a digital marketing degree sets the path for an appealing career trajectory for BBA graduates in this field. It's noteworthy to observe that professional schools place digital marketing highly after BBA. Digital marketers make use of their knowledge to increase the online visibility of their clients. As a result, taking this course opens up a wide range of post-BBA job options. With everything moving online, this can be a good career option after your Online BBA in Marketing with assured success. 

Public Services (UPSC)

If you don’t mind studying hard and are keen on using your experience and education for the favour of the people, preparing for UPSC can be a good way to put your Online BBA in Marketing degree to use. 
A lot of graduates of BBA programs choose to work in the government after graduation. The reason for this tendency is that the Union Public Service Commission (UPSC) annually conducts civil service examinations. Candidates are chosen for a variety of public services, including important positions like the Indian Administrative Service and the Indian Police Service, through these exams. It's important to remember that obtaining a bachelor's degree or equivalent from an accredited university is required to qualify for the Civil Service Commission exam. The requirement stresses how important it is to meet educational milestones before starting down this road.

Product Manager 

Being a product manager can streamline your skills in a specific direction and help you be an asset to the company. 
Product managers work alongside teams to make sure a product is successful. To determine how precise their idea is, they conduct market research, run analytics, and develop product development strategies. You can work as a product analyst, product marketing manager, product designer, and in many other positions after becoming a product manager.

Some other career options in managing include -International Sales Manager, Customer Relationship Manager, Strategic Sales Manager, Sales Analyst and Head of Business Development.

Top Hiring Firms

Listed below are some of the best hiring firms for BBA students in marketing:

• Capgemini
• Goldman Sachs
• Accenture
• HP

Top Universities

Now that you have decided to pursue an online BBA in Marketing, here are some of the top colleges in India that offer this program - 

• NMIMS, Mumbai
• DY Patil Vidyapeeth
• Manipal University
• Chandigarh University
• UPES, Dehradun 
• Amity Online 
• Amrita Ahead Online 

Conclusion 

After getting your online BBA degree, you have a variety of career options, including jobs in sales, finance, marketing, banking, education, and retail. You can even continue your education by earning an MBA. We have presented you with a comprehensive guide about an online degree in BBA in Marketing. Once you go through it and analyse whether you need to pursue the degree, then you can apply to colleges.