An online Bachelors of Commerce degree in Marketing Management is a dynamic and in-demand educational path for students wishing to start a career in the ever-changing disciplines of business and marketing. Students in this degree are exposed to a broad curriculum that covers a range of topics vital to the marketing sector, giving them the skills they need to excel in professional settings. Join us as we dig into the intricacies of this fascinating and informative experience.

Key Features of Online B.Com in Marketing Management

• A three-year undergraduate study is included in the B.Com in Marketing Management degree. It incorporates both theoretical and applied parts of marketing, such as service marketing and digital marketing.
• The UGC-DEB has approved and accredited this programme, making the degree recognised internationally. Depending on the university, the academic fee for this degree ranges from INR 1,00,000 to INR 1,50,000.
• You must have successfully finished your 10+2 education from a recognised board to be eligible for this curriculum.
• Students will study numerous marketing management theories, strategies, and frameworks throughout the six-semester curriculum. Lectures, case studies, and hands-on exercises complement this learning.

Subjects/Syllabus

The Online B.Com in Marketing Management program's semester-by-semester course schedule is presented in the following table:

Application Criteria 

The following qualifying requirements are necessary for pursuing an online B.Com. in marketing management programme:

Education requirements: Candidates must have completed their 10+2 level education requirements at an approved school or board.

Minimum Scores: Candidates must earn a minimal overall percentage of about 40% to 50% in their HSC examination. 

Background:

• A background in business is useful, but it's not always necessary.
• Some colleges might prefer applicants who studied commerce during their 10+2 education.
• Candidates with backgrounds outside of business can also apply for this degree if they studied relevant subjects like economics or mathematics.

Additional Conditions: There may be additional admission criteria, such as entrance examinations or interviews, depending on the institution.

Course Duration

An online B.Com. in marketing management normally takes three years to finish. This six-semester, three-year undergraduate plan is structured into semesters covering a specified set of coursework and subjects. 

Admission Process

When applying for an online B.Com degree in marketing management, you must follow the steps listed below:

• To register yourself into the college, you have to visit the program's website on the institution's or group's main website.
• The next step is to activate a brand-new user account on the website.
• After that, enter your personal and academic information into the application form correctly, after logging in with your login credentials.
• Now, proceed to upload digital copies of your original documents, including your 10+2 certificate, along with the application form.
• Next, the college admission process comes into play. Now it’s time for the college to assess your application and academic history.
• For your application status, you will get an email notification of your acceptance status through the university's admissions website. So, don't be concerned.
• The payment of the fees is the most significant stage. If your application is approved, you must pay the program's tuition to confirm your spot or else it will be given to others. Make sure you don’t miss the fee deadline. 
• Finally, as soon as the admissions procedure is complete, you can begin your online B.Com. in marketing management curriculum.

Fees Details

An online B.Com. in marketing management normally costs between INR 1,00,000 and INR 1,50,000 for tuition. It's vital to recognise that this charge can vary substantially depending on the university or organisation offering the education. 

Specialisation

The following is a list of additional specialisations available through online B.Com programmes:

• B.Com. with a major in accounting and finance offers a heavy emphasis on managerial, financial, and financial management accounting. This specialisation prepares students for positions as financial analysts, accountants, or other professionals in the finance business.
• Banking and Finance B.Com speciality is excellent for people interested in pursuing positions in the banking, finance, or investing industries because it focuses on banking operations, financial markets, and investment analysis.
• B.Com. in Business Analytics speciality prepares students for employment in data analytics, business intelligence, and data-driven professions by focusing an emphasis on data analysis, statistics, and leveraging data for informed business decisions.

Career Opportunities

A degree in Online B.Com in Marketing Management can lead to a multitude of professional prospects in the marketing and business industries. Here are some potential professional options you could take:

• As a Marketing Manager, you will be in charge of establishing and carrying out marketing programmes to advertise goods and services. Market research, campaign planning, and team management are all part of this role.
• Digital marketing specialists work on online advertising, social media marketing, SEO, and content marketing to reach target audiences as the importance of digital channels develops.
• Building and preserving a distinctive brand identity is the task of Brand Managers. They put a lot of focus on brand building, market positioning, and brand promotion techniques.
• Market research analysts obtain and analyse data to comprehend market trends, customer preferences, and rivalry strategies. Their knowledge supports organisations in making sensible choices.
• Advertising Executives plan and handle marketing initiatives across several media. To develop interesting ad material, they cooperate with creative teams.
• Sales Managers are responsible for accomplishing revenue goals; sales managers oversee sales teams and design sales strategies. To integrate sales efforts with marketing strategies, they generally cooperate closely with marketing teams.
• Public relations (PR) specialists manage an organisation's reputation by building and preserving enduring connections with the public and the media. They handle campaigns for advertising and crisis communication.
• Market analysts analyse market circumstances, pricing tactics, and competitive situations to offer insights for company decision-making.

Other Modes of Courses to Opt

After receiving your online B.Com in marketing management, you might think about enrolling in specialised courses to expand your abilities and expertise in particular elements of marketing. Here are some specialised programmes you might wish to look into:

• Digital marketing certification: You can study the most recent tactics, technology, and trends for digital marketing by enrolling in a certification programme. It encompasses subjects including email marketing, social media marketing, content marketing, and SEO.
• Certification for Google Analytics: Google Analytics is a significant tool for monitoring the performance of websites. Obtaining a Google Analytics certification validates your skill in website data analysis and making marketing decisions utilising data.
• Social Media Marketing: Social media platforms are important to current marketing, according to a social media marketing certification. Your expertise in social media marketing, community management, and content creation can increase with a social media marketing certification.
• Content marketing certification: Creating engaging content is vital for attracting new consumers. You may learn how to generate engaging content, design content strategy, and analyse content performance with a content marketing certification curriculum.
• Email Marketing: Email Marketing is a useful marketing tool, according to email marketing certification. Your understanding of successful email campaign tactics, automation, and email analytics will improve with certification in email marketing.

Top Hiring Firms 

The specific hiring corporations may fluctuate by region and unique circumstances. However, the following well-known organisations and categories of organisations regularly employ marketing specialists:

• Procter & Gamble
• Unilever
• Coca-Cola
• PepsiCo
• Google
• Facebook
• Amazon
• Apple
• Ogilvy & Mather
• WPP
• DDB Worldwide
• McKinsey & Company
• Boston Consulting Group (BCG)
• Deloitte
• Walmart
• Target
• Best Buy
• JPMorgan Chase
• Goldman Sachs
• Prudential

Top Universities 

The following famous Indian institutions and businesses provide online B.Com degrees in marketing management or comparable subjects.

• Indira Gandhi National Open University (IGNOU)
• Sikkim Manipal University (SMU)
• Symbiosis Centre for Distance Learning (SCDL)
• Amity University Online
• Karnataka State Open University (KSOU)
• Annamalai University

Conclusion

The Online B.Com in Marketing Management opens doors to a wide range of opportunities in the world of business and marketing, regardless of whether you are a recent high school graduate or a working professional wishing to better your career chances. Because of how this curriculum is constructed, graduates will be highly competitive and adaptive professionals in the sector. Students can apply for courses from these universities as per application criteria.